Peak Re empowers progress for the emerging middle class, protecting what matters so businesses and communities can grow with confidence. Our dynamic arrow system is more than a graphic. It is a promise in motion:
The wordmark is bold yet inviting, with rounded letterforms and Title Case for clear readability. Our signature orange brings energy and creativity to the brand, a signal of vitality, innovation, and endurance. Always use the logo as specified. Do not rearrange elements or alter proportions.
The Peak Re logo signature is made up of two core colours: Peak Re Blue and Peak Re Orange. Adjustments are necessary when different inks and paper stocks are used. Colour proofing is always recommended for printed applications.
The Peak Re logo is displayed to best effect when positioned in clear space. This helps protect its visual integrity. In order to achieve this and ensure maximum impact, a clear space area has been defined. This space should be kept clear of all type, graphic elements, rules and detailed areas within illustrations and photography. A minimum space has been defined in the diagram on this page. The space is the half height of the Peak Re arrow in the logo. This space will change proportionately with the size of the logo.
The Peak Re arrow is another key visual element of the brand identity. When using the Peak Re arrow with text, ensure the text keeps the minimum distance from the arrow. Measurement of the clear space is demonstrated here.
The Peak Re logo must not be modified in any shape or form. Changing the lock-up space or proportional relationship between the Peak Re logotype and the Peak Re arrows is not permitted. Application of the colour logo on conflicting background colours is not allowed.
When you type the name Peak Re, variations like PeakRe, PEAK Re, or PeakRE are often misused. The correct form is Peak Re—two words, precise and intentional—reflecting clarity, consistency, and respect for the brand’s identity.
Logo lockups with the full registered corporate names are provided, in English, Simplified Chinese and Traditional Chinese.
In co-branded communication, always leave a minimum space of 3X around the Peak Re logo. Ensure that both logos are of equal visual weight. Always align the logos to the centre. The arrangement of the logos is subject to the details of the partnership.
